Those using AdSense or AdWords must have come across the recent practice of generating false click, otherwise called click fraud. What is it and how is it done?
AdSense works on the basis of clicks, proportional to the clicks generated by the ad banners, money is generated for the publisher hosting the AdSense ads on his site. Click fraud is an attempt to generate or have people click the ads solely for monetary purposes.
Some fraudulent people set up sites solely for generating revenue from AdSense, which stands first on their “Don’ts” list. Through several methods, be it simple or sophisticated, these people generate a huge number of clicks.
The most convoluted of them being the usage of hitbots. These are automatic programs that generate clicks for the AdSense banners hosted. Needless to say, these are fake clicks.
For those willing, no shell is too hard to crack. Same applies for the AdSense program. Loopholes will be figured out sooner or later, more so than less by using Google search itself.
One of the more simpler methods is to hire people from a poor countries to click the links. These people will do so for a meager amount, contrary to the huge amounts you will be making. For a bare minimum of $0.50 an hour, people from such countries will be willing to work day long.
The problem with this is, its evidence is clear. Leading Google to confirm the clicks aren’t normally achieved and some fraudulent methods were used. This will cause the site along with the ad banner to get banned, worse cases leading to the fraudster getting sued.
Acknowledging this mechanism, people started using a large number of proxy serves to hide and wrongly show their addresses. With the aid of these, detecting who and where the source is originating from becomes a mammoth task. The worst part being, they won’t lead to a fake system, the breadcrumbs will lead to someone else’s system, making the detection process ten times as hard.
These atrocious acts are so high in number, that if the search engine companies don’t take strict action, the havoc caused could become unmanageable.
However, Google is ever so strict against click fraud, and has in the past sued several making use of such techniques. As keen as Google is on reducing these acts, it can always work on methods that will create room for drastic improvement.
An estimate says that around 20% of the clicks that are lead to an AdSense link are done solely for monetary purposes. Contrary to this, some people believe that the estimate is twice as much.
Several other deals are schemed, revolving around click fraud. One instance being groups of AdSense publishers clicking each other’s links, also called clicking rings, and spamming people, making them click the links.
Although Google exercises a lot of strictness in terms of click fraud, it is continuing to worry the advertisers on AdWords. Nevertheless, AdSense continues to be more profitable for the advertiser, unlike common advertising schemes.
With all this said, there are methods of protection against fraudulent schemes. However advertisers altogether avoid the content network in fear of click fraud.