LeatherWorks sofas ambition an $899 retail amount point for proprietary designs out of Vietnam.
HIGH POINT – Northridge Home, which launched a anchored accoutrement band aftermost year with upholstery adept Larry Crink, now has a new accoutrement band targeting the brick-and-mortar approach beneath the LeatherWorks brand.
Crink founded LeatherWorks Design Studio 14 years ago as a consultancy and artefact development operation for accoutrement upholstery. He has awash the cast and portfolio of patented designs to Northridge Home and will run the LeatherWorks brand. Northridge will aftermath the absolute LeatherWorks alms on assorted committed curve in its 400,000-square-foot branch in Vietnam.
At abutting week’s High Point Market, LeatherWorks affairs to appearance 25 new anchored frames in its own showroom, amplitude 200 of National Appliance Mart. Retail prices ambition $899 for sofas in top atom accoutrement match, calamus alloy braid bench cushions and accurate handcrafted details.
“The band additionally includes 100 or added acknowledged patented designs LeatherWorks has been amenable for developing,” Crink said. “We’ll acquaint motion around afterwards market. We currently accept 15 motion anatomy designs we’ll aftermath out of the aforementioned ability in Vietnam.”
Customers will be able to mix assorted designs in containers back necessary.
Northridge Home CEO Frank Norton began accommodating with Crink in July 2019 back he and George Tsai of Fairmont Designs acquired the branch in Vietnam. Today, the branch is aircraft added than 400 containers a ages to several accumulation approach retailers.
Crink and Northridge alien accoutrement sofas at aftermost year’s October market, and the new adventure is advised to bigger articulation the business.
“Northridge will abide to serve the accumulation merchant channel, but LeatherWorks will ambition brick-and-mortar retailers with proprietary designs accurately for that channel,” Crink said.
Crink added that LeatherWorks has designed, sourced and provided affairs strategies to abundant top accoutrement daybed manufacturers including DeCoro, Manwah, Natuzzi, Robinson & Robinson (LeatherTrends), PeopLoungers and abundant added private-label clients.
I’m Powell Slaughter, chief editor at Furniture/Today. I alternate to the advertisement in January 2015 afterwards nine years of autograph about appliance retail strategies and best practices at a account annual absorption on home accoutrement retail operations. Prior to that, I spent 10 years with F/T accoutrement copse furniture, the aftermost bristles of those as case appurtenances editor. Upon my acknowledgment to F/T, I developed advantage of the logistical and account aspects of the appliance industry as able-bodied as afterward the occasional, home appointment and home ball categories. In April 2018 I took over the upholstery category, with albatross for advantage of the bolt and accoutrement anchored and motion upholstery, recliners and beating armchair categories.
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