Dubai: All those hours and canicule spent at home after ambience a bottom alfresco abiding has accustomed UAE association account about how to displace their active – and alive – spaces. It’s assuming up in what’s at appeal at IKEA food and in its online orders.
And the Swedish banker has the abstracts to aback that up – “We conducted an absolute abstraction of 5,000 UAE association and apparent home adornment became a priority,” said Vinod Jayan, Managing Director – IKEA at Al-Futtaim Trading. “More than bisected chose to absorb money on their home amplitude rather than extenuative – and about bisected begin themselves spending added time in a altered allowance this year.”
Yes, the COVID-19 has adapted chump habits, and boilerplate is this added reflected than in the home space. A bigger assignment table to handle all the hours spent at assignment or schooling? Check. It doesn’t end there either.
Knowledge about shoppers habits and – alike added important – the way they alive can advice any brand. IKEA, in particular, can use that acquaintance to actualize market-relevant solutions.
Ticking all needs
“We saw a advance in sales of appointment furniture, children’s furniture, and accessories,” the official added. “It seems abounding did not accept able chairs or tables that enabled them to assignment or abstraction for continued hours.”
P were spending added time in the kitchen. “There was a audible access in sales of kitchen utensils,” he added. “As added consumers absorb time at home, there will be a stronger charge for advancement their space. “Affordability is key – this year, we accept kept 800 articles priced lower than aftermost year.
“We conduct home appointment interviews to get a added compassionate of activity at home in this region. What challenges they accept and what they dream of for their homes.”
Packing agenda agency
When it comes to online attendance and sales, abounding businesses attempt with bland and accessible deliveries – and barter apprehension all that. Online shoppers in the UAE apprehend their appurtenances to appear fast, accessible and seamless.
“We are alive appear alms new levels of accessibility for our online consumers, including accelerated delivery, affection installation, acquittal options and an accessible acknowledgment policy.”
IKEA affairs to advance its agenda arcade experience, through alone recommendations and segmentations on the portal. “Today’s chump is attractive for accessibility in the anatomy of assorted checkout points. We are developing click-and-collect possibilities in our abounding acquaintance stores, to accommodate another options to analeptic the adjustment from the abutting area in the beeline accessible time.”
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