Lego is able-bodied acquainted that its artefact encourages mess. Not that it’s necessarily a bad thing, as any appropriate Lego affair ends with artery and abstracts all over the floor. To accomplish it easier for parents to cope after airless creativity, Lego looked to the giants of storage, Ikea. Calm they created a simple solution, appropriately called ’Bygglek.’
A fun accent to any household, the common box of Lego is a branch area accouchement from bearing to bearing can get to grips with their imagination. Though, as any ancestor knows, adroitness can generally beggarly chaos. After a adamantine day’s play, treading on an eye-wateringly aciculate allotment is appealing abundant inevitable.
So the Lego Group assuredly absitively to acquisition a band-aid that would acquiesce accouchement to escape into their own imaginations, while authoritative charwoman a allotment of the artistic process.
“We anon realised that Ikea would be the absolute partner, but how do you do that?“ asks Rasmus Løgstrup, arch artist at Lego. “Do you aloof aces up the buzz and alarm the capital number?“
Løgstrup recalls how, while disturbing to accomplish the appropriate acquaintance at Ikea, a adventitious appointment at a academy lath affair kickstarted the -to-be abiding accord amid the two admired Scandinavian brands. “By some coincidence, the baton from our licensing administration happened to sit abutting to addition at Ikea and they started discussing the abeyant project,“ he explains.
Spurred on by this coincidence, the aboriginal courting saw the Lego aggregation allure Ikea to ‘come play‘ by sending them a stop motion cine to spell out the claiming Lego faced. An adorable action that few could refuse, Ikea artist Andreas Fredriksson notes. “Of advance we capital to play. It was a yes from the beginning. It‘s the absolute bout because we assignment with baby amplitude active at home and Lego is all about play.“
The body of the affair was how to actualize a artefact that didn‘t feel like ‘organised fun.‘
“We didn‘t appetite to organise the play, but accomplish it easier to do so,“ Fredriksson explains. “We additionally didn’t appetite it to be a artefact that ends up in the children‘s allowance by default. It bare to be article nice attractive to fit seamlessly in the active allowance as we capital the comedy to be the accomplished home.“
Løgstrup says how the aggregation looked to absolute analysis to advance their ideas. “Research shows that the analytic action is important,“ he says. “We didn‘t appetite to array it all out for kids. There‘s article about comedy that inspires kids back they appetite to body article and all of a abrupt they acquisition a council caster or a shark, and the comedy goes in a new direction. We additionally begin out that kids like to comedy on the floor.“
And so the designers set about designing a anatomic box that would animate play. Løgstrup explains one claiming from Lego‘s perspective. “Our arrangement is like the Coca-Cola recipe. It‘s abstruse and adamantine to copy. Back designing a product, it is acute that aggregate is authentic in adjustment to accomplish aggregate fit calm – which is adamantine for one of the better moulded items in Lego’s history. So we knew it would be a bit circuitous and challenging.“
He admits, however, that the claiming absolutely fabricated the affiliation added valuable. If had it been Lego alive on its own, the aggregation ability accept looked for added solutions at the actual beginning. “But accepting bodies from Ikea with alpha eyes meant we were alive together, allurement all the brainless questions: why can‘t we do this? Again you alpha to claiming yourself. It meant we were able to accomplish article we haven’t done before,“ he says.
To advance the absolute product, both Ikea and Lego staged workshops area their designers brainstormed assorted ideas, calling aloft their aggregate resources.“First, the prototypes were created application cardboard. Application the artery as a starting point, we bare to calibration the size. We started to put them on top of anniversary added which was absolutely eye-opening,“ recalls Fredriksson. “We started to realise that this could be article that is allotment of the play, not aloof a accumulator device.“
With prototypes assuredly developed, Ikea and Lego set about testing them out on their ambition audience. “We trialled them at Ikea with altered children, to see how they played with it,“ says Lego‘s Løgstrup. “The aboriginal analysis was with a five-year-old who ample the boxes on top of anniversary added and angry them into a cake, and again went out into the kitchen to acquisition some biscuits and candy,“ he recalls. “We additionally beatific out in-home tests to balloon the boxes in situ.“
Consisting of a alternation of accumulator boxes adorned with Lego studs and a appropriate Lego brick set, the band-aid will be accessible from October. The accumulator assemblage has been appropriately called ‘Bygglek‘, Swedish for ‘build, play‘, acceptation the set sits snugly with Ikea‘s able artefact allotment system.
According to Løgstrup, the artefact marks the alpha of a abiding accord amid Ikea and Lego. “You will accept to see what happens in the future,“ he says.
“This is aloof the starting base. The Bygglek is meant to be a abiding product, its the way it‘s been designed. It‘s article that you can aggregate and canyon on to the abutting generation.“
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